STORYTELLER
Art direction | Brand identity design | Brand Book design | Logo design | Website design
STORYTELLER
Crafting Connections.
Project Brief
The Storyteller, based in Macedonia, tasked us with creating a branding identity that embodies the spirit of shared experiences and cherished narratives, inspired by the simple pleasures of enjoying quince brandy at sunset with friends. Our goal was to encapsulate these moments of connection and spontaneity in every element of the brand's identity.
Summary
The Storyteller brand captures the essence of shared stories and intimate moments through its distinctive branding. Our approach was to intertwine the purity of emotions and the passion for storytelling with a visual identity that resonates on a personal level. The logo and packaging design reflect the warmth and authenticity of gathering with friends, symbolising the sun's glow and the rich, golden hues of the brandy. Each design element invites consumers into a narrative of friendship, warmth, and collective joy, positioning The Storyteller as not just a brandy producer but a curator of memorable experiences. This project highlights the power of brand storytelling in forging a deep emotional connection with the audience, enhancing brand loyalty and engagement.
design + art direction: Bojan Krtolica