MOBILEBITZ
WESTFIELD LONDON
MOBILEBITZ
Mobilebitz is a leading retailer of mobile accessories in the UK, renowned for offering a wide range of high-quality products and exceptional customer service. With a strong presence in various prime locations, Mobilebitz continues to innovate and expand its footprint, enhancing the shopping experience for tech-savvy consumers.
PROJECT TITLE:
Reimagining the Mobilebitz Kiosk for Westfield London
CLIENT:
Mobilebitz
Research
Strategic Planning
Concept Design (RD1)
Technical Design (RD2)
Space Planning
Brand Identity
WHAT WE DID:
How can we design a cutting-edge kiosk for Mobilebitz’s 70th location that enhances customer engagement and reflects the brand's spirit in Westfield London?
QUESTION:
The challenge was to create a modern and functional kiosk for Mobilebitz’s 70th location and their third within Westfield Malls. The design needed to stand out in the competitive retail environment of Westfield London, offering an engaging and efficient shopping experience for customers seeking mobile accessories.
THE CHALLENGE:
We began with an in-depth market research to understand consumer preferences and emerging trends in mobile accessories retail. Our concept design emphasised a sleek, contemporary aesthetic that resonates with tech-savvy phone users and focused on the internal components of a phone; the sum of all it’s parts. We incorporated high-quality materials and innovative display solutions to showcase the extensive product range effectively. The space planning ensured optimal product visibility and accessibility creating a seamless shopping experience. A big focus centred on ergonomic considerations ensuring the kiosk layout was both user-friendly and efficient for staff operations and security.
OUR APPROACH + SOLUTION:
MOOD INSPIRATION:
SKETCHES
VISUALS
IMAGES
The modern design and innovative displays attract a wide range of customers, while the layout and planning offers a streamlined the shopping process. This project has successfully enhanced Mobilebitz’s brand presence in Westfield London, driving higher foot traffic and sales. The kiosk exemplifies Mobilebitz’s dedication to providing an exceptional customer experience and solidifies its position as a leader in the mobile accessories market.
SUMMARY + OUTCOME:
