FLASHBACK
Art Direction | Brand Identity Design | Concept Development | Logo Design | Packaging Design | Visual Storytelling | Emotional Branding | Scent Marketing | Luxury Candles
FLASHBACK
Illuminating Nostalgia.
Project Brief
Tasked with crafting a captivating new identity for Flashback Candle in Austin, US, our goal was to develop a brand identity that intertwines the essence of storytelling with the sensory experience of scented candles. This project aimed to elevate the brand into a realm that balances the mystique of memories with the tangible joy of experiencing scents.
Summary
At the heart of Flashback Candle's rebranding is the concept of 'smell memories', capturing moments through unique scents that evoke past experiences and emotions. Each candle is designed as a portal to a cherished memory, inviting users to embark on a sensory journey through time. The branding utilises a refined visual palette that reflects the ethereal and dream-like quality of memories, blending soft colours with elegant typography to suggest a seamless transition from dreams to waking moments. This strategic branding initiative positions Flashback Candle not just as a product but as an essential part of a lifestyle that values reflection, tranquility and personal stories. Our work for Flashback Candle showcases why effective branding matters, enhancing the consumer's engagement with the product through a powerful narrative that resonates deeply within the market.
design + art direction: Bojan Krtolica