COMITÉ
Art Direction | Brand Identity | Creative Concept | Logo Design | Mobile App Design | Luxury Branding | Champagne Marketing
COMITÉ
Bubbling Brilliance.
Project Brief
Tasked with rejuvenating the brand identity of Comité Champagne, a long established institution based in Épernay, France. Our challenge was to modernise its visual representation while honouring its rich heritage. The objective was to attract a broader audience by infusing contemporary elements that resonate with modern lifestyles and celebration cultures.
Summary
Our approach for Comité Champagne involved crafting a new visual identity inspired by the essence of champagne itself; its vibrant effervescence and luminous allure. The core of the new design is a stylised icon that symbolises the dynamic sparkle of champagne, encapsulating both the physical and emotional sparkle that champagne brings to any occasion. This simple yet profound symbol anchors the brand's visual identity, reflecting both tradition and contemporary elegance. The refreshed branding strategically positions Comité Champagne to captivate a new generation of enthusiasts, celebrating the old and new in every bubble.
design + art direction: Bojan Krtolica