BETTER BROWS
WESTFIELD LONDON
BETTER BROWS
The Better Brows is a premium beauty brand specializing in nail and brow services, known for its commitment to excellence and luxurious customer experiences. With a rapidly expanding presence, The Better Brows is setting new standards in the beauty industry by combining top-notch service with sophisticated design.
PROJECT TITLE:
A New Look for Better Brows’ Premium Beauty Kiosk
CLIENT:
Better Brows
Research
Strategic Planning
Concept Design (RD1)
Technical Design (RD2)
Space Planning
Brand Identity
WHAT WE DID:
How can we design a beauty kiosk for The Better Brows that stands out in Westfield London and enhances the customer experience with a premium touch?
QUESTION:
The challenge was to design an innovative and upscale beauty kiosk for The Better Brows' 14th location and second within the Westfield Malls. The kiosk needed to reflect the brand's premium positioning and offer an exceptional customer experience while fitting into the vibrant and high-traffic environment of Westfield London.
THE CHALLENGE:
We started with market research to understand the competitive landscape and identify design trends that resonate with luxury beauty consumers. Strategic sessions were conducted to align with The Better Brows’ brand values and objectives for this high-profile location.
Our design concept focused on creating a luxurious, welcoming space that reflects the brand’s premium image. We used high-end materials and finishes, along with bespoke lighting solutions to create an inviting atmosphere. Space planning ensured that the kiosk was both functional and aesthetically pleasing with dedicated areas for various services, comfortable seating and seamless customer flow. Throughout the process, we collaborated closely with The Better Brows team to ensure the brand identity was consistently represented in every design element.
OUR APPROACH + SOLUTION:
MOOD INSPIRATION:
VISUALS
The kiosk has successfully gained approval for a new lease and elevated the brand’s presence in Westfield London, driving higher customer engagement and satisfaction. This project underscores The Better Brows’ commitment to excellence and sets a new benchmark for beauty kiosks in premium retail environments.
SUMMARY + OUTCOME:
OPENDED DECEMBER 2024
